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The concept of social trading was first introduced over a decade ago in 2008. It quickly gained popularity with many retail traders and today more than a third of brokers offer it. How has it evolved since? Is it beneficial for brokers and their clients? Finance tycoons take a look at this in the latest intelligence report and try to figure out its future.
When discussing the phenomena of social investing, we use the term “social trading”. However, this broad category manages several different subcategories that differ from each other. We have so called “mirror trading”, “copy trading” or sometimes only “chat platforms”. All of these are considered to be part of the so-called “social trading” category.
ZuluTrade was the first but not the only provider of social trading features. There were other similar platforms. Its growth in popularity would not be possible without Facebook, which was the first and most popular social network at the time. The rapid success of Facebook showed everyone in the market that a new era had arrived: an era where social interactions on the Internet were becoming a reality and a function, instead of being just a hobby of a few computer geeks. technology.
Peak at 2017
The first social trading services appeared in 2008, which means that we have known about them for 15 years now. One could imagine that after so many years, social commerce should dominate retail. But none of this is visible. Although we don’t know the data of all brokers providing such a service, most companies that share data with finance moguls report social trading volumes in the range of 1-3% of their total volumes (excluding “social brokers” like eToro or NAGA) .
A short analysis of Google Trends for the term ‘social trading’ seems to confirm that interest in this form of investing is growing. We can see that from 2008, the popularity of this term in a Google search grew rapidly until 2017. While it retracted a bit over the next two years, it became a trend again. increase from 2019.
The bigger picture
Finance Magnates Intelligence conducted research on the popularity of social trading services among FX/CFD brokers. To this end, we have taken all the brokers from the Finance Tycoon Volume Rankings which can be seen in each edition of our Quarterly Intelligence Report. Next, we checked whether brokers of this rank provide any form of social trading functionality. Our results showed that 37.7% of volume ranking brokers offer some form of social trading to their clients.
For the full article and an overview of the future of “social trading”, get our Latest quarterly intelligence report HERE.
The concept of social trading was first introduced over a decade ago in 2008. It quickly gained popularity with many retail traders and today more than a third of brokers offer it. How has it evolved since? Is it beneficial for brokers and their clients? Finance tycoons take a look at this in the latest intelligence report and try to figure out its future.
When discussing the phenomena of social investing, we use the term “social trading”. However, this broad category manages several different subcategories that differ from each other. We have so called “mirror trading”, “copy trading” or sometimes only “chat platforms”. All of these are considered to be part of the so-called “social trading” category.
ZuluTrade was the first but not the only provider of social trading features. There were other similar platforms. Its growth in popularity would not be possible without Facebook, which was the first and most popular social network at the time. The rapid success of Facebook showed everyone in the market that a new era had arrived: an era where social interactions on the Internet were becoming a reality and a function, instead of being just a hobby of a few computer geeks. technology.
Peak at 2017
The first social trading services appeared in 2008, which means that we have known about them for 15 years now. One could imagine that after so many years, social commerce should dominate retail. But none of this is visible. Although we don’t know the data of all brokers providing such a service, most companies that share data with finance moguls report social trading volumes in the range of 1-3% of their total volumes (excluding “social brokers” like eToro or NAGA) .
A short analysis of Google Trends for the term “social trading” seems to confirm that interest in this form of investing is growing. We can see that from 2008, the popularity of this term in a Google search grew rapidly until 2017. While it retracted a bit over the next two years, it became a trend again. increase from 2019.
The bigger picture
Finance Magnates Intelligence conducted research on the popularity of social trading services among FX/CFD brokers. To this end, we have taken all the brokers from the Finance Tycoon Volume Rankings which can be seen in each edition of our Quarterly Intelligence Report. Next, we checked whether brokers of this rank provide any form of social trading functionality. Our results showed that 37.7% of volume ranking brokers offer some form of social trading to their clients.
For the full article and an overview of the future of “social trading”, get our Latest quarterly intelligence report HERE.
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