Collaboration with Bartega, Wuling Alvez Appears Like a Walking Canvas

ROCKMOTIVE, Jakarta – There is something interesting about breaking the fast together Wuling engines because there are two interesting collaborations between Chinese manufacturers and the creative industry. The first is the collaboration with Bartega, where a unit Wuling Alvez used as a walking canvas with artwork in the form of paintings using acrylic paints all over the body.

This painting is inspired by a car Wuling Alvez which becomes a work of art depicting modern and dynamic life in the present.

“We are collaborating with Bartega as a well-known artistic entrepreneur in Indonesia to create in Alvez presenting an illustrative genre visual representation on Alvez that can become a faithful friend in any journey of life,” explained Dian Asmahani as Brand and Marketing Director of Wuling Motors.

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Bartega co-founder Benson Putra welcomed Wuling’s initiative to work with Bartega in this business. Bartega renders Alvez as a walking canvas, painting each side showing different models and objects depicting people working, socializing, having hobbies, even commuting to work.

“Wuling Alvez is today’s car that is designed in an elegant style and is equipped with innovative features to make it easier for users to carry out their daily activities. This painting depicts an interesting image of how Wuling Alvez is very pleasant to accompany our daily activities which are full of social interactions and used to wading through busy streets,” explained Benson Putra as co-founder of Bartega.

Air Jordan shoes with Wuling Motors logo

The next collaboration is with the Urban Sneaker Society (USS), or the shoes made by the street artist and graphic designer of the USS, Adriel Reyhan, who emphasizes contemporary art with a touch of street style inspired by Wuling Alvez.

“The Urban Sneaker Society expresses its style and innovation by applying five Alvez colorways in a pair of shoes. This collaboration can also be a style inspiration with Alvez, perfect for those who are young at heart and have a modern style,” Dian explained.

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The dark gray color is taken up by the Tungsten Steel Gray variant that is applied to the heel tab and rear heel. Then, the light gray that represents the Aurora Silver accent colors the center of the shoe. In addition to the LED taillight, the red selection on the Swoosh is also influenced by the Carnelian Red color.

Then, white and white laces symbolizing the Pristine White have been affixed to some parts of the shoe. Not to forget, in the midsole area there is the Urban Sneaker Society logo and the street-style Alvez lettering. The Wuling logo is also designed on the rear heel as a statement in this collaboration.

“This collaboration is very interesting to me because Alvez, which was just launched by Wuling last month, has an attractive look that inspires me to put it in a shoe creation. The color selection for the shoes was inspired by the five Alvez colorways,” explained Adriel Reyhan as Street Artist/Graphic Designer for the Urban Sneaker Society.