Motul lubricants are back to win prestigious awards

ROCKMOTIVE, Jakarta – Motul lubricants were again awarded with the Brand Choice Award 2023 for the category motorcycle. This result is the third time they have managed to achieve this since 2021.

“This is in line with Motul’s overall sales result, which grew very significantly by an average of 42% over the period 2020 to 2022. Particularly for the category motor oilMotul has averaged 45% growth over the same period,” said Wellmart Purba, National Sales Director.

Compared to the previous period, sales of Motul lubricants in 2021 grew by 47%, before growing by 42% in 2022. This sales development will continue in 2023, where it is estimated that they will continue to grow over 30%.

Wellmart added that this Brand Choice Award reinforces their positioning as the most sought after petroleum brand by consumers on the internet. Moreover, this brand also dominates product sales and ratings as well as positive reviews in almost all market platforms.

“This positioning makes it easy for consumers to choose products that meet their needs,” Wellmart continued.

The Brand Choice Award 2023 was initiated by TRAS N CO Indonesia in partnership with INFOBRAND.ID by conducting a research on the Brand Choice Index for January-March 2023. The research was conducted across 350 product categories with over 3,000 brands. The evaluation is based on 3 parameters namely; The digital brand awareness aspect, the digital consumer choice aspect, and the digital consumer rating and reviews aspect.

From the results of this evaluation, the brands included in the search list of the Brand Choice Index 2023 are entitled to win the Brand Choice Award 2023, as a form of appreciation and prestigious recognition given by the organizers to national and international brands that market their products through the markets in Indonesia., and has managed to become the choice of Indonesian consumers.

Meanwhile, Indonesia’s Chief Executive Officer, Luthfi Ilhami, explained that Motul Indonesia Lubricants has continued its efforts to increase brand awareness over the past three years, with a particular focus on digital channels. This is also supported by the numerous positive responses expressed by loyal customers, as well as new users who are very satisfied with the quality of these products.

“With this achievement, 2023 marks the 170th year that Motul is the best choice of lubricant for consumers. Indeed, we are continuing to explore to drive forward the local manufacturing process in Indonesia as a whole, but obviously this needs to be carefully prepared in line with Motul’s sales growth in Indonesia. And you can rest assured, wherever Motul is produced, the quality standards will be the same in reference to Motul’s global quality standards,” said Lutfi Ilhami, Chief Executive Officer of Motul Indonesia.

Motul is available for all types of motorcycles, from everyday bikes to racing needs. Motul’s long experience in the racing world is applied to tackle everyday driving challenges such as maximum engine protection in high temperatures and traffic jam situations.

As it is known, several factors have made Motul attached to the hearts of loyal consumers due to Motul’s existence in racing events such as WSBK, one of which is through its special racing lubricant product, Ester series which has been very well known and recognized since the early 90s.