Pertamina Lubricants launches oil change festival to prepare for…

For the first time, Pertamina Lubricants held an Oil Change Festival in preparation for homecoming to bring Pertamina’s petroleum products closer to loyal consumers.

Pertamina Lubricants held a series of Ramadan programs before Idul Fitri’s homecoming, one of which ended Pertamina Oil Change Festival which takes place from 31 March to 16 April 2023 and is available in 185 workshops in Indonesia, including rest areas on the toll road back home and Pertamina gas stations.

Sari Rachmi, director of sales and marketing at PT Pertamina Lubricants (PTPL), said that currently mobility during Ramadan is increasing. Therefore, PTPL wants to be there to accompany the journey of its loyal customers by becoming the best partner for car drivers in Indonesia, one of which is with Pertamina oil change service.

First in Indonesia, Pertamina Lubricants Oil Change Festival

“We at PTPL provide different activities for customers, especially the Oil Change Festival which is the first one in Indonesia, ready to be present in 20 cities and 185 workshops. We are sure that customers at this time will provide the best service so that their travels are comfortable and safe,” Sari said during a media briefing at Pertamina headquarters, Gambir, Central Jakarta on Tuesday (28/3/2023).

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Various Ramadan programs

This year’s Ramadan is special, because in addition to the Pertamina Oil Change Festival, which is the first event launched this year, PTPL also offers a program that is held regularly every Ramadan. Carrying the Energy Full of Blessings theme, PTPL is once again organizing the Lesehan Enduro and Ketupat Enduro and Pertamina Siaga Fastron programs.

“This year’s Eid atmosphere will be even more lively with various attractive programs of PTPL, Pertamina oil discount promotions and free services, and various gifts and baskets,” Sari said.

Pertamina Lubricants seeks to strengthen the proximity with consumers

Of course, this year’s Ramadan is also special and will be memorable for the excitement and enthusiasm of people who have returned to normal as Indonesia begins to recover after the Covid-19 pandemic for more than 2 years.

With high community mobility, PTPL seeks to strengthen proximity with consumers through services and promotions that can provide convenience and comfort in worshiping and traveling to their hometowns.

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Prepare the return home to be optimal

The Pertamina Oil Change Festival will last more than two weeks, it is believed that the public first check the condition of the car through a series of services so that the journey back home goes smoothly.

The Pertamina Oil Change Festival is a mass oil change program in 185 workshops in Indonesia and will also provide discounted promotions, namely IDR 50,000 for Fastron products and IDR 100,000 for Enduro products.

The Oil Change Festival takes place in 185 workshops, the Pertamina gas station area and the home route rest area

By purchasing lubricants and oil change products, festival attendees will also receive special Ramadan Edition merchandise, namely Ketupat Enduro and THR Fastron. The package will contain a variety of sponsored merchandise including t-shirts, Garuda, Chocolatos, Gery, Vitacimin to Grab coupons.

Additionally, PTPL is targeting more than 25,000 consumers to participate in this first-ever oil change festival. A list of the Oil Change Festival workshops can be found at the following link, https://ptm.id/FestivalGantiOli2023.

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