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Two well-known brands have collaborated to create limited edition products to celebrate a special anniversary, presenting the Disney Mickey Mouse Edition by Vespa.
Milan, Autos.id – These two brands have from time to time become trends and icons thanks to their authentic and distinctive identities that can be seen in the shapes and colors, where Vespa, with its values of freedom and joy, joins Disney, which also supports inspirational stories and imagination.
The combination of values of the two creates a perfect harmony, like the premium two-wheeled Vespa, which recently came to life in the fantastic adventure of the Disney and Pixar animation masterpiece, Luca.
Now, these two timeless icons unite again for a Disney100 special edition. Out of respect for 100 years of Disney, Vespa has partnered with Disney to introduce the Disney Mickey Mouse Edition by Vespa.
Michele Colaninno, Chief Executive Officer of Global Strategy, Product, Marketing, and Innovation of the Piaggio Group, welcomed this collaboration stating: “Dreams allow Piaggio and Disney to look to the future with optimism, even in difficult times like the recent ones.
“A timeless icon like the Vespa never missed the opportunity to celebrate, on a special occasion, 100 years of Disney and its timeless icon, Mickey Mouse, through a tribute to creativity, imagination and play, values that have always been pursued by Vespa until now”, he explained.
This collaboration offers the Vespa Primavera 150cc in black, red, white and yellow, which represents the figure of the legendary mouse, Walt Disney’s pride. The yellow wheels represent Mickey’s shoes, while the black mirrors depict Mickey’s adorable round ears. The character’s silhouette motif adorns both the sides and front of the vehicle. Finally, Mickey’s signature on the seats and front frame is a real eye-catcher.
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